About SEO Audit Tool
SEO Audit Tool is a free on-page SEO checker. Paste the URL of any web page and it fetches the page, runs 16 checks on the things search engines look at first, and gives you a score out of 100 with a plain-language explanation of every result — no signup, no jargon, no clutter.
What you can do here
- Instant page score: one number out of 100 (with a letter grade) summarising the page's on-page basics.
- A checklist that teaches: every item is marked pass, warning or fail, with the reason it matters and how to fix it.
- Useful page stats: word count, image and alt-text counts, internal and external link counts, and the page's HTML size.
- Copyable report: one click turns the results into a plain-text report you can paste into notes, an email or a message to your developer.
- Etsy audits: switch to the Etsy tabs to score a single listing (title, all 13 tags, description, photos and video) or your whole shop (title, announcement, About, sections, featured listings, policies). Etsy blocks outside tools from reading its pages, so these audits are paste-based — and because they run entirely in your browser, they are unlimited.
Why it exists
Most pages that struggle in search results are held back by simple things: a missing title, a blocked index, images with no alt text. Professional audit software buries those basics under hundreds of advanced metrics. This tool does the opposite — it checks the fundamentals, explains them clearly, and leaves the rankings, backlink and site-wide analysis to the big tools when you are ready for them.
How the score is calculated
Each of the 16 checks carries a weight based on how much it matters, and the weights add up to 100. A pass earns the full weight, a warning earns half, and a fail earns nothing. The score only covers what can be seen on the page itself — it does not measure competition, backlinks or content quality, so treat it as a health check of the basics, not a ranking prediction.
The Etsy listing and shop audits work exactly the same way: their own sets of weighted checks, each adding up to 100, scored pass / warning / fail on the text and counts you paste in.